Senior User Experience & Product Designer

I have eight years of experience creating digital solutions for business problems and user needs. Please reach out to me on if you'd like to learn more.


I'm James. I work with clients to research problem spaces and capture user needs before prototyping and defining digital solutions.
Observation and evidence drive creativity.
Research is the foundation. It reveals opportunities and reduces project risk.

Innovation starts with people, not technology.
Focus on positive user outcomes - not a specific technology - to ensure positive business outcomes.


GFT Group

Senior User Experience Designer

September 2018 - Present

BAE Systems

User Experience Designer

July 2016 - September 2018 // 2yrs 3mos

Marks & Spencer

User Experience Designer

February 2015 - May 2016 // 1yr 4mos

TMW Unlimited


September 2013 - January 2015 // 1yr 5mos

Rabbit & Hare

Product Designer

August 2012 - September 2013 // 1yr 2mos


IBM Enterprise Design Thinking

Coach (Level)

2022 // Certificate

General Assembly

User Experience Design

2014 // Certificate

University of Sussex

Digital Media with Human-Computer Interaction

2010 - 2011 // Masters of Arts (M.A)

University of Brighton

Digital Media

2006 - 2009 // Bachelor of Arts (Hons)


Interaction Design

Data Visualisation

Product Strategy

Systems Thinking

User Research

Usability Testing

Interactive Prototyping

Front-End Development